Union fleurs - International Flower Trade Association

VGB to reinforce its focus on sustainability, employment and promotion

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Union fleurs - International Flower Trade Association

The VGB, the Dutch branch organization for the domestic, exporting and importing wholesale of flowers and plants, held its General Members meeting on 28 September. The new VGB Director Matthijs Mesken, who took over the leadership of the VGB from Robert Roodenburg on 1 August, presented the main topics to be pursued under the renewed VGB vision, which is being further developed with all VGB members, thereby demonstrating and reinforcing the strength of the collective approach.  Sustainability, employment and promotion have been identified as the top 3 priorities for VGB and its members. During the General Members meeting, a specific focus was given to the topic of Sustainability and VGB members Waterdrinker and Royal Lemkes were invited to present their vision in this area.  

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