Union fleurs - International Flower Trade Association

BGI: a thriving Association Conference 2017 in Essen

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Union fleurs - International Flower Trade Association


"Diversity wins" was the motto of this year's BGI ‘s Association Conference (Verbandstag) held this year in Essen on 8 & 9 September. 100 representatives of flower & plant wholesalers, florists, industry associations, trade fairs and the media took part in the 2 -day event . Union Fleurs was represented at the BGI event by its President Herman de Boon and Secretary General Sylvie Mamias.


Topics such as ‘digital transformation’ and ‘uncompromising customer orientation’ were discussed during interactive roundtables aimed to develop a list of priorities for industry-wide activities. An impressive range of speakers from across the industry offered stimulating outlooks to the audience. Lucas Vos, CEO of Royal Floraholland, gave the keynote speech at the beginning of the Conference and emphasized the need to stimulate the German market to counter stagnant consumer spending and lack of interest among younger generations. In order to express support to the activities of BGI in this respect, Lucas Vos concluded his speech by announcing that Royal FloraHolland had decided to join BGI as a supportive member, a news which was warmly greeted by the audience.


The meeting was closed with the announcement of the BGI  2017 Innovation Award, which was being given for the second year to one of the BGI members to encourage innovative business concepts. The winner this year was the web company blumenstrauss.de GmbH.

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