Union fleurs - International Flower Trade Association

Join us at the World Floral Summit ! (7 November 13h-16h30, Aalsmeer)

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Union fleurs - International Flower Trade Association

we are pleased to invite you to attend the World Floral Summit on Tuesday 7 November afternoon, a day before the opening of the IFTF and RFH fairs (8 to 10 November).


You are invited to join at 12h00 for the welcome drink and sandwich lunch.

The Summit will start at 13h00 with the opening by the day's chairman.


This first-time event is co-organised by the leading international associations in the floriculture sector (Union Fleurs, CIOPORA, Florint, AIPH and Fleuroselect) and aims at bringing together the various stakeholders in the floriculture industry. Royal Floraholland has kindly offered to sponsor this first-time event and to host the Summit in its premises in Aalsmeer.


The underlying theme of the Summit will be the ‘Vertical integration in the floriculture industry’.


After a short introduction speech by the presidents of each organising association, 2 keynote speakers will give presentations:


  • Prof Jan Rotmans, a renowned professor in transitions and transition management at the Erasmus University Rotterdam and an expert in the field of global change modelling, sustainable development, and transitions & system innovations.
  • Lucas Vos, CEO of Royal Floraholland


The keynote presentations will be followed by a Panel discussion gathering leading industry players, including amongst others Marco van Zijverden, CEO of the Dutch Flower Group, Lucas Vos, CEO of Royal Floraholland and Per Klemm, from Selecta Breeders Group.


The event will conclude with a networking cocktail for all the participants, starting at 16h30.


Please share this invitation with all your members in order to ensure as wide a participation as possible across the international floriculture industry!



When:                   Tuesday 7 November 2017 – 12h to 16h30 

Where:                  Royal FloraHolland auction building, Aalsmeer, the Netherlands

Programme:          See enclosed



Registration:         Free admission for all registered participants


Click here to register before 24 October 2017


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