Union Fleurs Newsletter

March 2016


The Union Fleurs KEY NOTES is a quarterly, free publication for industry relations that provides a selection of industry news with focus on information and updates on Union Fleurs events, activities and membership.

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Union Fleurs represents and promotes the worldwide interests of traders in the floriculture sector. It offers membership to National Trade Associations and individual companies involved in the trade of cut flowers, foliage & cut greens and pot plants. Members benefit from many services, such as lobbying and advocacy, news & updates on regulatory developments, networking and exchange of information.

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Registration open for the UNION FLEURS 2016 GENERAL ASSEMBLY – 4 to 7 June 2016 in Nairobi, Kenya !

The next Union Fleurs General Assembly - 2016 will take place from 4 to 7 June 2016 in Nairobi, Kenya and is organised in partnership with our host the Kenya Flower Council on the occasion of the celebration of their 20th anniversary.

We will stay at the Southern Sun Mayfair Nairobi, a premium hotel with charming colonial style and landscaped gardens located in Westlands, just 10mn walking distance from the International Floriculture Trade Expo (IFTEX) Fair ground. IFTEX will take place after the Union Fleurs programme from 8 to 10 June. The Expo has grown to be one of the major flower fairs in the world, reflecting Kenya's key position in the global flower supply chain.

Union Fleurs and KFC have prepared an exciting programme which will include a 2-day excursion on Sunday 5 and Monday 6 June to Mount Kenya with farm visits and game-drives in the Ol Pejeta Conservancy, home to elephants, white and black rhinos, lions, buffalos, leopards as well as large numbers of rare and endangered species.

The Union Fleurs General Assembly will take place on Tuesday 7 June and will be followed in the afternoon by an industry conference where KFC members and guests will be invited to join. The day will close with a celebratory Gala Dinner hosted by the Kenya Flower Council on the occasion of its 20th anniversary.

The deadline for Union Fleurs members to register and book their hotel is 15 April 2016. Don’t miss out – we look forward to seeing many of you in Kenya in June!  If you need more information, don’t hesitate to contact us: communications@unionfleurs.org

Special edition of the Union Fleurs Media Review for Valentine’s Day 2016: focusing on sustainability

As every year around 14 February, many articles have been published online and in the written press related to Valentine’s Day and the flower industry.

This year again, Union Fleurs has compiled the most relevant ones in a Valentine's Day special edition of its Media Review to offer Union Fleurs members a worldwide overview of what has been said about flowers on this special holiday.

It is custom that a number of articles focus on the sustainability issues faced by the global production and trade of flowers, however this year most of them adopted a rather balanced point of view, also pointing out the existing solutions and the various initiatives coming from the sector to make a positive change.

Beyond that, we noted that journalists and bloggers chose to focus this year on the effects of Sunday sales; on new business models embraced by several flower delivery start-ups and on the impact of negative marketing from other gift commodities (Chocolate, Wine, Gift cards…). As usual, many articles explored the geographical origin of flowers distributed for Valentine’s Day. The transport of flowers, custom inspections and the logistics from farm to shelf, as well as business and consumer issues such as price setting and new flower trends were also big hits.

Union Fleurs President Herman de Boon speaks at CIOPORA Conference on the “Future of Patents & Plant Breeders’ Rights in Horticulture” (December 2015)

Union Fleurs President Herman de Boon was invited to speak at a Conference organised on 3 December 2915 by CIOPORA the International Association of Breeders of Asexually Reproduced Ornamental and Fruit Varieties.

The Conference, entitled “Venlo II: The Future of Patents and Plant Breeders Rights in Horticulture “, focussed on the future of IP Protection systems for breeders’ innovations and was very-well attended.  Herman de Boon brought forward during his presentation the perspective of the floriculture trade on the issue of Plant Breeders Right and Patents.

Union Fleurs Vice-President Richard Fox re-elected for a new term on the FSI board

Richard Fox, Union Fleurs Vice-President and Chairman of the Kenya Flower Council, was re-elected for a second term on the Board of the Floriculture Sustainability Initiative (FSI) as Trade representative on behalf of Union Fleurs.

The election took place on 28 January 2016 during the FSI General Assembly at IPM Essen, Germany, with unanimous support from all FSI members.  

FSI members also elected Ms. Lara Ladipo, Executive director of Partner Africa, as new representative of the Civil Society Organisations at the FSI Board. The rest of the FSI Board remains unchanged with Leon Mol (Ahold - Retail); Gijs Kok (Flora Holland – Producers North); Augusto Solano (Asocolflores – Producers (sub-)tropical) and Tony Bruggink (IDH - Independent Chair).

Union Fleurs Secretary General Sylvie Mamias invited to speak at the IPPC Global Symposium on ePhyto in Incheon, South Korea (November 2015)

Union Fleurs Secretary General Sylvie Mamias was invited by the Secretariat of the IPPC  (International Plant Protection Convention – to which 182 countries currently adhere and which aims to protect cultivated and wild plants by preventing the introduction and spread of pests) to participate in a Global Symposium dedicated to “ Implementation of ePhyto” (electronic phytocertification).

The Symposium took place in Incheon, South Korea in November 2015 and was well attended by more than 70 government representatives from the IPPC member countries.

The objective of the Symposium was for the IPPC member countries to take stock in progress made so far towards the implementation of harmonised electronic phytosanitary systems on a worldwide scale and to set out an action plan to complete harmonization in the years to come. Several industry representatives were invited to speak to present the views of private operators on these issue. Sylvie Mamias was asked to present on behalf of Union Fleurs the views of flower business operators, which are of central interest to government representatives as the flower industry is a major user of phytosanitary certification systems worldwide.

The Union Fleurs presentation was very well received  and the Symposium has overall proven to be a great platform for Union Fleurs to draw some positive and necessary attention from Government  officials across the globe to the needs of the global flower trade in terms of electronic phytosanitary certification and highlight the specific logistical constraints the industry is faced with due to the perishability of products -  which creates challenges and extra-pressure on  phytosanitary certification systems very different from those of products with a longer life-cycle.

The presentation given by Sylvie Mamias at the Symposium is available here.

Many thanks to the Union Fleurs members in the Netherlands, Kenya and Japan who have kindly provided very useful inputs to prepare the presentation!

IPM 2016: busy week and soaring activity around the BGI Trade Center

Present at IPM Essen with its own booth at the heart of the BGI Trade Center, Union Fleurs could witness once again the success of the 2016 edition of IPM in Essen, Germany, and participate in the positive energy shared by all visitors and exhibitors of the BGI Trade Center.

"After the huge success of BGI Trade Center in our anniversary year 2015, we could hardly expect that the outcome would still increase from year to year. But, says BGI CEO Frank Zeiler, at the end of this year's IPM 89% of our exhibitors have already announced their intention to participate again in the BGI Trade Center in Hall 1 in 2017".

During the four days of the fair, Sylvie Mamias was able to meet with most Union Fleurs members attending the fair also present, as well as with other partners with which Union Fleurs is engaged in ongoing projects, and to attend a series of industry meetings organised on the occasion of the fair.

Looking back at an eventful November 2015:

The beginning of November 2015 was an active period for Union Fleurs, with the 2015 Union Fleurs Autumn Meeting in Rotterdam from 6 to 9 November 2015 organised in the continuity of the International Flower Trade Fair (IFTF) held as every year near Amsterdam. The week-end concluded on Monday 9 November with the international Seminar “Shaping the Future of Floriculture” organised together with MPS and VGB who hosted the event as part of MPS’ 20th anniversary celebrations and the 40 years of VGB.

Union Fleurs booth at IFTF

From 4 to 6 November 2015, Visitors to the International Floriculture Trade Fair IFTF in Vijfhuizen Netherlands were able to visit the Union Fleurs booth where Sylvie Mamias was present. A few days before the Union Fleurs Autumn Meeting, the fair was a great way to already meet with some members and start this busy week. On 5 November, Union Fleurs attended the Floriculture Sustainability Initiative (FSI) Members Meeting where the focus was on the preliminary results of the 10 FSI Member Projects, one year after the official launch.

Union Fleurs Autumn Meeting in Rotterdam

The 2015 Union Fleurs Autumn Meeting in Rotterdam from 6 to 9 November 2015 was yet another success with over 30 participants from 15 countries.

During the meeting, Union Fleurs members discussed the final aspects of the Union Fleurs Horizon 2016 strategic review. Members agreed on a revised framework to bring more added value and discerning guidelines to future Union Fleurs activities. In a second part, Ms. Marjan Folkers and Mr. Bram De Hoop from the Dutch NPPO (National Plant Protection Organisation) joined the meeting to present the ongoing phytosanitary issues of interest to Union Fleurs members, and exchange views on the current and future challenges for international trade.

Professional visits took place on Saturday 7 November. Union Fleurs members were received by Anthura (Anthurium and Phalaenopsis breeder), Ter Laak Orchids (Phalaenopsis grower) and Arend Roses (Roses grower). The group was joined in the afternoon by Florint members (the International Florist Association), holding their Annual Congress the same week-end. In the evening, the Gala Dinner organised by MPS in celebration of their 20th anniversary attracted more than 100 guests from the global flower industry.

Joint Union Fleurs/ MPS/ VGB Seminar ‘Shaping the future of floriculture”: a big hit!

The Union Fleurs Autumn meeting closed on Monday 9 November afternoon with participants joining the international Seminar “Shaping the Future of Floriculture”. Almost 300 guests gathered on the emblematic ship “SS Rotterdam” to hear and discuss about Sustainability and disruptive innovations or how we can turn challenges into opportunities. Presentations by Marcel van der Hoeven (CEO Van Dijk Flora), Rens Buchwaldt (CFO FloraHolland), Alexander Zoern (CEO Blume2000) and Daniel Velez (CEO Suasuque) dealt with things such as the importance of sustainability and agreed on the opinion that the achievement of sustainability and maximum transparency is the responsibility of the entire chain. Further examples of open collaboration, certification systems and transparency and comparability were given by Leon Mol (Senior Manager Product Integrity Ahold), Theo de Groot (CEO MPS) and Richard Fox and Jeroen Oudheusden (FSI).

Union Fleurs and VGB President Herman de Boon concluded this successful event by emphasizing on the need and importance of collaboration at international level: “We must ensure that there is open communication and maximum transparency, and create a situation in which relevant data is shared.”

IN MEMORIAM: Jan Lanning

Union Fleurs was very saddened to learn of the passing of Jan Lanning in February 2016. Director of International Marketing at the Dutch organization for the horticulture wholesale HBAG (Hoofdbedrijfschap Agrarische Groothandel) for almost 30 years, Jan actively participated for many years in Union Fleurs activities on behalf of the Dutch floriculture wholesale. He particularly contributed to the work on the Statistical Yearbook and lent his expertise on phytosanitary and international trade issues to the various committees of Union Fleurs.
He was also an active participant of the Working Group on Pot plants for several years, having spent part of his career as director of a Dutch pot plant company.  Jan was a well-known figure for many Union Fleurs members as a long-standing participant to Union Fleurs meetings until he retired in 2009. He will be remembered by us all for his wide-ranging expert knowledge of the floriculture industry and for his kind-hearted personality. Union Fleurs extends its most sincere condolences to Jan’s wife Ineke and to his family at this difficult time. 

IN MEMORIAM: Doeke Faber

As widely reported in the floriculture media all over the world, Doeke Faber, former President of the International Association of Horticultural Producers (AIPH) from 2003 to 2012 and former chairman of the Dutch Association of Flower Auctions (VBN), has sadly passed away in January 2016. A charismatic and warm-hearted personality, Doeke made an outstanding contribution to the floriculture industry and worked tirelessly over the years to promote the contribution of flowers and plants to the society, 
and raise the profile of International Horticulture Exhibitions across the globe, in particular on the Asian continent.A great advocate for cross-cooperation within the industry, he has helped built many bridges between various organisations of the floriculture sector that continue thriving to this day. Doeke participated on many occasions to Union Fleurs meetings during his time as AIPH President and was a well-known figure for many of the Union Fleurs members over the years.  Doeke was one of a kind and will be missed by many in the floriculture industry. Union Fleurs extends its most sincere condolences to his wife and his family at this difficult time.


KENYA/ Successful launch of the National Mechanism of Compliance (NMC)

The Kenya Flower Council celebrated the launch of the Kenya Flower Industry National Mechanism for Compliance (NMC) with a well-attended event on 5 November 2015 at the ITFT International Floriculture Trade Fair (Netherlands).

Kenya’s Ambassador to the Netherlands Her Excellency Rose Makena and Kenya’s Ambassador to Belgium His Excellency Johnson Weru both spoke at the event, as well as several high-level representatives from Kenya’s Horticulture Crop Directorate and KEPHIS and various industry players. Union Fleurs was represented by Sylvie Mamias and Herman de Boon.  

The NMC is a sustainability initiative funded by the Dutch Government to enhance market access of the Kenya Flower Industry through a credible commitment to enhance product quality, environmental stewardship and social accountability. The launch event marked the end of the project, during which the National standard KS 1758 for Flowers and Ornamentals, in place since 2004, was revised and its scope extended to cover players that were not included previously (breeders, growers, consolidators and cargo handling companies).  The main aim of the revision of KS 1758 was to create a harmonious standardization and best practices across the flower value-chain ranging from breeding, propagation, production, consolidation and shipping for assurance on quality, environmental and social responsibility.

The Standards KS1758 will now become an integral requirement for all export licenses and will ensure continued access to key markets, among which the EU is the most significant for Kenyan horticulture industry. It is expected to help Brand Kenyan Flowers against international best practices exemplified by a national mark of quality.

TURKEY / Antalya Expo 2016 – all set for the opening (23 April to 30 October 2016)

Starting with the title of "Flowers and Children", EXPO 2016 Antalya, which will take place from 23 April to 30 October 2016, has adopted the theme "Cultivating a Green Life for Future Generations" and will focus on History, Bio-Diversity, Sustainability and Green Cities.

The EXPO site, a 112-hectare exhibit area, will include exhibition spaces for participant countries to introduce their gardening cultures, as well as a number of structures for entertaining, education, culture and business.

For more information on EXPO 2016 Antalya, visit http://www.expo2016.org.tr

FRANCE/ VAL’HOR and MPS undertake collaboration in the field of flowers and plants certification

French organization Val’hor have signed a three-year collaboration agreement with MPS on 18 February at the Salon du Végétal in Angers, France.

The collaboration will strengthen the relationship between MPS-ABC and the newly introduced level 3 of the French certification system Plante Bleue. Under this partnership, VAL’HOR will be able to benchmark the results of the French growers based on the international standard MPS-ABC, and growers will have access to both the Plante Bleue and MPS-ABC certificate following one audit. In this way, the two organization anticipate the growers’ need for a cost-efficient solution, while offering High Environment Value based on trusted sustainability indicators.

Click here to read the full press release.

FRANCE/ Val’hor continues its communication campaign on French radio

Val’hor, the umbrella branch organization for ornamental horticulture in France, is continuously renewing its communication on French radio to match with year-round calendar events.

At the occasion of Grand-mother’s Day on 6 March, a series of radio messages targeting grandchildren from 15 years old and their parents were broadcasted on the youth radio stations NRJ, Virgin Radio and Skyrock. From 17 march to 3 April, a broader campaign targeted spring purchases for home and garden.

Click here to listen to the radio spots (in French)

NETHERLANDS/ VGB reports record Dutch exports of flower & plants in 2015 followed by moderate market optimism for 2016

In January, VGB, the Dutch Association of Wholesale Trade in Horticultural Products, announced a record export value of flowers and plants from the Netherlands in 2015 with € 5.6 billion, slightly higher than expected.

For VGB, this is due to currency fluctuations and the fact that in 2015 flowers did structurally better than plants, topped off with a 5% increase in the month of December.

A few weeks later, however, the enthusiasm fell back as January ended with a much disappointing decline of 6% compared to 2015. The latest figures from February look a bit more optimistic, with an increase in both cut flowers and potted plants of nearly 6%, converted to a 1% increase for the year. The sharp increase of 6% was achieved despite a disappointing Valentine's Day which fell on Sunday this year, however with English Mother’s day falling in the first weekend of March, a large part of sales was previously achieved in February.

The VGB market reports are based on the statistics collected by Floridata.

Click here to read the full reports (in Dutch): Year 2015, January 2016; February 2016.

GERMANY/ Omniflora Fairtrade Roses awarded the 2015 German Sustainability Award “Deutscher Nachhaltigkeitspreis“

Omniflora Fair Tade Roses received on 27 November 2015 the “Deutscher Nachhaltigkeitspreis“ at the occasion of a grand gala in Düsseldorf.

The German Sustainability Award is an initiative by the Stiftung Deutscher Nachhaltigkeitspreis e.V. in cooperation with the federal government, community associations, economic associations, civil organizations and research facilities, and in 2015 is under the auspices of German chancellor Angela Merkel.

In the presence of many prominent guests, among them Her Majesty Queen Sylvia of Sweden, Minister of the Environment Hendricks, United Nations High Commissioner for Refugees Antonio Guterres, former Federal Ministers Genscher and Baum, and many others, Jens Kramer, Chairman of the Board of Omniflora, accepted the prize.

In 2012 and 2013, Omniflora already took the second place, and in 2015 it became the first company to be honoured with this award. After the Fairtrade Award in 2010, this prize is another extraordinary acknowledgement of sustainability that is bestowed on very few companies.

Click here to read the full article.

GERMANY/ New Perspectives for the horticultural industry

The German Flower Wholesale and Import Trade (BGI) organised a workshop in the Euregio forum in Kleve mid-January 2016 for German and Dutch horticultural breeders, producers and distributors from the industry to discuss social trends in horticulture and develop new ways of promotion for the sector.

“The marketing structures for the promotion of flowers and plants change at an incredibly fast pace,” explains BGI CEO Frank Zeiler: “We must come to new forms of cooperation in the value chain and across borders.” The professionals present at the forum discussed innovative approaches that take into account the evolution of the market and the changing needs of consumers and their lifestyles. two megatrends were examined during the workshop: "Garden Living" and "Urban Gardening" while certain topics such as cooperation, product development, communications and marketing were defined.

A second round of workshops is scheduled in March 2016 in Duisburg and the results will be presented at the Hortivation fair from 13 to 15 June 2016.

Click here for more information.

COLOMBIA/ Over 500 million Colombian flowers exported for Valentine’s day 2016

In February, Asocolflores, the Association of Colombian Flower Exporters, estimated that approximately five hundred million flower would be exported from Colombia to the United states and other consumption countries for Valentine’s Day.

This represents about 12 % of the sector’s annual sales in just one week and allows the creation of more than 18.000 additional jobs to be able to deliver the 1.5 million boxes of exported flowers.

However,14 February 2016 came after a complex season for the Colombian floriculture sector, with an oversupply from Ecuador and different consumer behavior as offices were closed on a Sunday..

The firm Prince & Prince, specializing in studies on consumer behavior ornamental products in the United States, said in one of his most recent research that historically sales Valentines are better on weekends than during the days of the week. On the other side, many opportunities for flower deliveries are to be missed.

USA/ Valentine’s Day: SAF responds to Negative publicity with Positive approach and it’s paying off!

More than half of consumers plan to celebrate Valentine’s Day each year (source 2016: National Retail Federation), spending an average of $146.84, but in the United States, some advertisers are trying to sway shoppers in their direction by disparaging flowers.

As the voice of the US flower industry, the Society of American Florists makes a point of contacting these companies and asking them to reconsider their approach. For example, after hearing from SAF before Valentine’s Day in 2015, Dairy Queen stopped posting ads to social media that positioned flowers (as well as chocolate and stuffed animals) as “cliché.”

Historically, the number of Valentine’s Day negative ad offenders has decreased in recent years from several dozens to less than 20. SAF has responded to 15 negative advertisers so far in 2016.

In responding to companies, SAF’s main objective is to bring attention to the disparaging floral statements and ask advertisers to promote products on their own merits.

At the same time, the Society of American Florists plays an active role in representing the floral industry to reporters, producers and editors and tracking coverage at a national and local level. They reported that CNBC, The Washington Post, The New York Times, USA Today (among many others) and scores of regional publications all turned serious attention to the flower industry this year. Some of the stories provided a glimpse of small businesses hard at work, others presented a picture of an industry in decline and many fell some place in between.

Click here to read the full article

USA/ AFIF Partners with Miami International airport to celebrate International Women’s Day with 25,000 Bouquets

Passengers received flowers throughout Miami International Airport (MIA) on 8 March in celebration of International Women's Day and Women's History Month.

Miami-Dade Aviation Director Emilio T. González and the Association of Floral Importers of Florida (AFIF) were joined by representatives from American Airlines, the Miami-Dade Police Department and the Transportation Security Administration to hand out more than 25,000 bouquets in honor and recognition to women. With more than 50,000 daily passenger arrivals at MIA, nearly every woman entering Miami-Dade County via MIA had the opportunity to receive flowers.

For the second year in a row, Miami’s special relationship with flowers was highlighted as the gateway for 91% of all flower imports to the U.S.

Click here to read the press release.

AUSTRIA/ Valentines wishes for the leaders of politics and business

In Austria, the Valentine’s Tour of floral greetings from florists, landscapers and flower wholesalers has been an established tradition for decades.

This year again, 50 personalities from politics, business and church were visited from 1 to 19 February and presented with glorious flower arrangements. For the Austrian floriculture sector, Valentine's Day is now anchored as the opportunity to thank important people for their cooperation and also to showcase the skills and fine craftsmanship of local florists. The Valentine’s tour also offers the opportunity to raise issues and projects for the sector in an informal and friendly atmosphere.

Click here to read the full article (in German)


FSI 2016 GENERAL ASSEMBLY and next steps

Members of the Floriculture Sustainability Initiative (FSI) discussed the results and way forward to a sustainable floriculture sector on the occasion of the FSI General Assembly on 28 January 2016 at IPM Essen in Germany.

To create more transparency and comparability, Floriculture Standards have been benchmarked against the international environmental GlobalGAP and social GSCP references. FSI welcomes the efforts of standards to carry out the benchmarking and based on the positive results the ‘2015 FSI basket of responsible sources’ was presented to the members. With the standards that are in the basket, FSI members will be able to measure the volumes originating from responsible sources. On this basis, the2015 performance measured for both flowers and plants produced and sourced by FSI members will be presented in Kenya in June 2016.

The General Assembly also marked the end of the first 10 FSI projects and the announcement of a new call for projects for the period 2016 – 2018. These new projects will focus on four key topics: Workers Conditions, Agrochemical use, Climate and Smallholders. FSI members are invited to present project proposals and create pre-competitive partnerships. The cooperation of FSI members across the supply-chain will have a scalable impact on these major issues and will bring shared learnings to the sector. The Sustainable Trade Initiative (IDH) will provide co-funding for selected FSI member projects.

Union Fleurs attends the AIPH International Grower of the Year Award Gala Dinner on 28 January 2016

AIPH, the International Association of Horticultural Producers, presented the International Grower of the Year Award at its Gala Dinner on 28 January 2016 during IPM Essen, Germany.

Union Fleurs president Herman de Boon, Vice-President Richard Fox and Secretary General Sylvie Mamias attended the Dinner and celebrated the World’s best ornamentals growers together with more than 100 people from grower companies in Canada, China, Germany, Netherlands, Turkey, UK, USA and more, as well as other industry stakeholders.

Costa Farms USA, one of North America’s largest grower of ornamental plants, was presented with the coveted Gold Rose, awarding them the global status of AIPH International Grower of the Year.

Arcadia Chrysanten received the first prize in the Cut Flowers category and Florensis was awarded the gold in the Young Plants category. Click here to see the full list of finalists.

AIPH President, Bernard Oosterom, said: “Tonight has been a wonderful celebration of the best of our industry. I would like to offer my congratulations to Costa Farms and all the winners of these awards.”


Union Fleurs GENERAL ASSEMBLY 2016, 4 to 7 June 2016, KENYA

The next Union Fleurs General Assembly - 2016 will take place from 4 to 7 June 2016 in Nairobi, KENYA and will be hosted by our member the Kenya Flower Council  on the occasion of its 20th anniversary.  We look forward to seeing many of our members and friends during the various events lined up  during that week!

IFTEX, 8 to 10 June 2016 in Nairobi, KENYA

The 5th edition of IFTEX will take place from 8 to 10 June in Nairobi, Kenya. It will be a special edition of IFTEX, as several celebrations and important meetings will coincide with the fair. Besides the 5th anniversary of IFTEX, the Kenya Flower Council will celebrate its 20th anniversary and the Union Fleurs General Assembly 2016 will take place the same week in Nairobi, just before IFTEX.

Click here for more information.

FLOWER EXPO POLAND - 1 to 3 September 2016 in Warsaw, Poland

For the first time, Flower Expo Poland will be organized from 1- 3 September 2016, at Expo XXI in Warsaw, Poland.

The Dutch marketing company Bureau Sierteelt has been looking for quite some time to organize a trade fair in the country, given its enormous potential: with a rapidly growing economy and “almost 40 million inhabitants, generally crazy about flowers and plants”, the Polish market of cut flowers has increased in value with 23% in just the last two years.

The expo is supported by the association of Dutch wholesalers of flowers & plants (VGB), the Dutch Embassy in Warsaw, Florint International Florist Organisation and the Polish Association of Florists. In cooperation with the Polish Association for Greenery Promotion, who is the current organiser of GREEN IS LIFE, the new flower expo will add a much beneficial flowers and plants orientation to the existing trade fair for outdoor plants, trees and landscaping.

For more information, visit www.flowerexpo.pl.

Iran Green Expo - 3 to 6 September 2016 in Tehran, Iran

HPP Exhibitions is launching with its partners in Iran a brand new trade exhibition in Tehran to promote the horticultural industry of Iran. Iran Green Expo has been developed to bring together the Iranian and international horticulture industry and boost business between them.

Horticulture is one of Iran’s most prominent sectors and for this reason the expo will create a unique opportunity for international horticultural supply companies to enter the Iranian market. The exhibitor profile of the fair will be divided in two parts; one part will focus on the production side of flowers and plants and the second part will emphasize on the production of vegetables and fruits.

For more information, visit www.irangreenexpo.com.

Union Fleurs Autumn meeting 2016 -28 September to 2 October 2016 in Antalya, Turkey

The next Union Fleurs Autumn Meeting - 2016 will take place in Antalya, Turkey from 28 September to 2 October 2016. The meeting will occur during the last month of EXPO 2016 Antalya, and will be combined with the AIPH Annual Congress 2016.

We invite our members to SAVE THE DATES in their diaries and stay tuned for more details on the programme in the coming months!

For more information on EXPO 2016 Antalya, visit http://www.expo2016.org.tr.

International Flower Expo Tokyo (IFEX), 12 to 14 October 2016 in Tokyo, JAPAN

The13th edition of IFEX will be held in the Makuhari Messe in Tokyo and promises to be again a success with a growing number of importer/wholesalers present at the show and some strong Japanese buyers.  Currently, Japan is one of the largest flower importing countries in the world. In 2014, the import value of cut flowers was approximately US 2.7 million and the import volume 45,1 tons.

For more information, visit www.ifex.jp.